In addition, for Giphy Video, Universal Music Group’s Geffen Records created the first short-form music video by working with Giphy Studios to capture exclusive content from Marshmello’s latest music video for “Tongue Tied,” featuring Yungblud and Blackbear. BBCA is supplying clips from programs including “Planet Earth II,” “Madagascar” and “Dynasties.”
Giphy video to gif tv#
For example, this trending “Good Boys” GIF from this summer has over 2.7 million views and saw an engagement rate three times the average for Giphy content.Īmong other Giphy Video content partners, BBC America will feature clips tied to Wonderstruck, its new micro-network devoted to wildlife and wonder that takes over the TV channel on Saturdays for 24 hours. The studio has used paid promotions on Giphy to promote past releases including “Hobbs & Shaw,” “Us,” “Last Christmas,” “Good Boys,” “The Grinch” and “Ma” and has been pleased with the results, per Pertschuk. Regarding Universal’s expectations for Giphy Video, Pertschuk said, “We just want to be part of it - it’s an opportunity to be first to market with cool content.” “Given the success we’ve had so far with silent, short clips there’s a good chance this will work really well when you go slightly longer and add audio into the medium.” “Giphy provides a very cool, organic way to get our movies into the cultural conversation,” said Justin Pertschuk, senior VP of digital marketing at Universal Pictures. Universal Pictures will use Giphy Video to share clips from current and upcoming movies such as “Cats,” “Dolittle,” “Queen and Slim,” “Invisible Man” and “Black Christmas.” “It will be interesting when the content is the ad, and the ad is entertaining,” he said. But Chung said that will be coming down the road. “If you are typing while having a conversation, 15 seconds is the limit before it goes off the screen,” said Chung.Īt first, Giphy Video won’t allow partners promote their videos in the same way they’re able to feature branded GIFs in search results. Videos on Giphy Video are capped at a maximum length of 30 seconds but the company recommends partners target 15 seconds or less. It’s also going to feature videos prominently on its home page and app home screens. Giphy Video will be available on the site at /videos and on its mobile apps, with the videos shareable as either links or directly into messaging apps. The addition of audiovisual content opens up Giphy to big new areas of shareable memes, spanning not just movies, TV, and music but also news and sports highlights, Chung said: “If you play the video strategy forward, this become an entirely new kind of video and entertainment network.”
Today, Giphy claims to hit about 700 million people every day with users sending a whopping 10 billion pieces of content daily. 1 place where people bring video into conversations.” “After we brought out GIFs and stickers, the culmination of all that is video. “It took years for GIFs to be popular,” he said. The platform is not designed to support user-generated video: Only pre-selected media partners will be able to upload content to Giphy Video initially.įor Giphy, the move into video is a long-term strategy that was preceded by several years of research and development, according to CEO Alex Chung, who co-founded the company in 2013. At launch, Giphy Video will feature content with audio from entertainment partners including Universal Pictures, Geffen Records and BBC America.
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